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HOSTRAT / THE WEBSITE FIELD GUIDE

Website care

Plan for the Tuesday after launch.

Give content reviews, software changes and routine checks an owner and a place in the calendar.

01

Separate the kinds of change

A corrected opening time, a software update and a redesigned checkout are different jobs. Decide who can approve each and how it is recorded. The person editing copy should know where to report a technical issue.

02

Keep a short change record

Write down what changed, who made the change and how it was checked. Include a link to the relevant issue or release if available. That record can be more useful during a problem than a folder of unlabeled screenshots.

03

Review the visitor journey

Periodically follow the main paths: navigation, search, forms and key downloads. Use a small checklist that reflects the actual site. Remove or update content that no longer describes the service accurately.